Google Base for your Domain?Could this also be extended as a "Hosted Ecommerce Platform" for Retailers? I think so. This can so easily be offered, like their "Gmail for ur Domain" service.They've a comprehensive set of elements, to make Online trasactions seamless, with Google Payments complementing the Value Proposition.
Consumers and Retailers alike, would embrace this move by Google into the ecommerce space. But the service needs to be fine tuned and developed further, before it can come out of Beta. This has all the ingredients for a battle of sorts in the Ecommerce space among ebay, Microsoft, Amazon and Google.